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IBM Bolsters Mid-Market Push

IBM Bolsters Mid-Market Push

IBM is on the verge of reinforcing its four-month-old Express mid- market thrust with 10 new solutions focused on integration and information management including what is described as the first version of DB2 really gauged to the mid-market.

IBM claims its Express line is the industry's first portfolio of products and services priced for the mid-market and easy enough for it to install and manage.

IBM research reportedly indicates mid-sized firms want to reduce inventory levels and take the costs out of their supply chains. It says medium business spending on integration is growing faster than the market.

The new Express stuff, which is supposed to be touched by the magic wand of on-demand, includes WebSphere software for integrating business processes, a Web analytics service and Express-ready servers, storage and ThinkPads.

WebSphere Business Integration-Express for Item Synchronization, which starts at $7k, is designed to link supply chain data to the UCCnet Global Registry (think standardized SKUs). It'll be immediately available on Windows with Linux and OS/400 to follow in December.

DB2 Content Manager Express, priced at $9,375 a server and $1,063 per concurrent user, is supposed to automate installs and configs to ease administration for smaller IT departments. It's supposed to install in one click and incorporate self-managing capabilities. It's reportedly been available since mid-October.

A package called SurfAid Express tracks buyer behavior and loyalty on company web sites and provides feedback on traffic, marketing campaigns, visitor geographies, site navigation, site design effectiveness, and site stickiness. It starts at $100 a month from IBM Global Services.

There's also the general-purpose Product Lifecycle Management (PLM) Express and an Express Life Sciences SAS BioBundle, a complete packaged solution geared specifically to emerging biotechs for managing and analyzing their mounting data. The BioBundle includes SAS software and is, as its name suggests, bundled with either IBM's Intel-based or Unix-based servers.

IBM's also gonna say that it's got a 100 ISVs beavering away on new SMB applications and those companies are also gonna sell Express solutions into their accounts. IBM is already 350 new mid-market apps to the good thanks to the ISV Advantage initiative that has reportedly put 2,000 ISVs through early enablement.

IBM says half of them are running Linux. However, its market research indicates 70% of mid-sized companies are multi-vendor running Windows, Unix, and Linux. IBM defines a mid-sized company as having 100-999 employees.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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